Hi everyone!
SEO on websites is huge, and as a website builder, we want to help you rank higher in search results. Like many of you, I've wanted canonical URL support on Universe websites for quite some time.
This past week, we made that happen. I'm super excited to share that as of today (12/13/2023) all websites on Universe have automatic canonical URL support on them. All Universe websites have a few different urls that they can be accessed from (custom domains, your custom subdomain — .univer.se and .onuniverse.com, as well as a backup subdomain in case you don't have any of those setup).
While it is great to have many different ways to access your website, search engines like Google can often get confused as which one to prioritize and show since they're all displaying the same content. Now, whenever a site gets crawled by search engines, the highest priority URL of your site is displayed in the site metadata ensuring that the correct destination is ranked highest in search engine results.
This was a super fun project to work on and I hope you're all as excited as I am about it! Love to hear your thoughts and questions!
Braden