Best Social Media Practices and Platforms

I know we're all working on content creation for our brands since that seems to be the best way to get connected and market yourself in the 21st century!

What social media platforms or social programs do you use the most when marketing yourself and your brand? Do you think certain platforms work better than others?

For me, I thought TikTok would be the most effective at growing my brand, but I find myself seeing better results using Instagram. I'd love to hear what other people use, whether or not you pay for ads, and what kinds of features these platforms have that make your brand-growth experience better!

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I've seen tons of small businesses take off because of TikTok! I think people are getting more and more interested in behind-the-scenes stuff of a business, rather than just product pics (something Instagram still heavily focuses on).

I still have a soft spot for Instagram. A couple of years ago, I worked on social media marketing for an indie horror movie, and the ads worked best on Instagram. It might depend on your niche!

What kind of content are you putting out on TikTok? Better yet, share your handle!

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When it comes to social media, it depends on what you're aiming for. If you're looking to get a lot of eyes on your content, Instagram and TikTok are solid choices, especially with their video features. They give you a chance to be creative and connect with people in a fun way. But if you’re trying to build a more professional presence or want to keep things simple, LinkedIn and Facebook still have their place. Twitter's great for real-time updates or sharing thoughts, too. I’ve found that using a platform like tokmax.com helps manage everything in one place. It makes it so much easier to track your engagement and stay organized. Ultimately, it’s all about finding the right balance for what works best for you.